List Building – A Three Part Process
List building involves several actions of which collecting or capturing your visitor’s address is just the beginning. The next step is getting started at building a relationship with the person who signed up at your website and is now part of your list. Thus starts the process of managing the optin list, and this is an on-going one, if your intention is to be successful online.It is important to do things right when you build your list – and it all depends on:
- Your source of the contact information or email id and the way in which you collect it
- The way each new sign up is treated
- How the relationship with the new optin is managed.
These three things must be carefully handled if you are to make your opt in subscribers think that the relationship is going to be mutually profitable.
Collecting The Email Addresses
There are plenty of ways to do this and all Internet marketers consider trying all of them at one time or other based on their effectiveness to their specific business. However, you must remember one thing - if you really want to see profits, you must add an email id to your list only if it is given voluntarily. There is something called the US CAN SPAM law that regulates this. If you add the email id of someone who does not want to give it to you, the next time you email them, they will simply mark you as spam and before you know it, you are out of business.
Therefore, there are some specific strategies to follow when you build your list – whether you do it online or offline.
What To Do When You Collect Your Email Address List
On the Internet:
- Since most Internet marketing businesses send emails using email software to their subscriber list regularly, it is a good idea to put the registration link wherever you expect to come in contact with a prospective customer. This could be each web page on your web site so that your visitor can sign up.
- Close attention must be paid to ranking high with the search engines so that visitors can reach your sign up page.
- Getting linked with related businesses via link exchanges could help and get you twice the benefit through the same effort.
- Appropriate free offers must be made so that visitors who sign up can receive useful stuff like free reports, e courses and ebooks and ensure there are links to your website on each page of these.
- While it is not advisable to buy lists, there are instances where you can rent genuine mailing lists. In such instances it is important to verify that you only send mail to those who have agreed to receive them.
Offline:
- Even when you decide to make money with an online business, you still have to take advantage of offline methods to build your list. One-way to do this is to get the email ids of each visitor to your office or at exhibitions at which you participate. The telemarketing staff and the customer support staff must also be trained to collect email ids whenever possible.
- By printing your website link on all your corporate stationery like letterheads, advertisements, brochures etc. you can encourage your visitors to visit your website and sign up.
Managing your list
After your visitors sign up they must be welcomed and informed about what they can expect in terms of frequency of communication, what is in it for them, and so on as you start the email marketing process. You must make sure that you thank your subscribers through a confirmation email.
Other aspects of managing the list includes monitoring it regularly to ensure that those who unsubscribe are no longer sent email and are removed from your list. It is also necessary to make sure that invalid email ids are removed.
List building is a critical activity as without a list, there can be no sales. It is important for the Internet marketer to keep experimenting with tried and tested methods to bring in massive traffic.
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"For the survival of any online marketing business, there must be an active and growing list of prospects and customers that is constantly evaluated for effectiveness..."
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"If you really want to see profits, you must add an email id to your list only if it is given voluntarily..."
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"Getting linked with related businesses via link exchanges could help and get you twice the benefit through the same effort..."
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"List building is a critical activity as without a list, there can be no sales..."
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